About YCB

Yellow City Boutique was born from a simple idea—bringing a touch of style and warmth to the heart of the Texas Panhandle. Growing up in this beautiful, wide-open country, we’ve always felt the unique connection between the people here and their roots. Amarillo, lovingly known as the “Yellow City,” is more than just a place on the map; it’s a community that understands the value of hard work, family, and holding on to big dreams, no matter where they take you.

Our founder, Ashton, grew up in a small town just a stone’s throw away from Amarillo. From a young age, he had a vision that didn’t quite fit into the traditional mold of small-town life. While most were focused on ranching and the cowboy way, Ashton dreamt of something different—he wanted to create a space where fashion could meet the spirit of the Panhandle. Yellow City Boutique is the result of that dream, a place where locals can shop online and feel special, confident, and most importantly, comfortable.

Here at Yellow City Boutique, we don’t just sell clothes—we celebrate individuality. We carefully curate pieces that blend the charm of our Texas roots with a modern flair, because we believe fashion is for everyone. Whether you’re getting ready for a night out, dressing up for Sunday brunch, or just looking for something that makes you feel amazing, we’re here to help you find exactly what you need.

This boutique is more than a business to us—it’s a way of giving back to a community that’s given so much to me. It’s a reminder that no matter where you come from, your dreams can flourish right here in the Texas Panhandle.

From our family to yours, thank you for letting us be a part of your journey. We’re so happy you’re here at Yellow City Boutique, where style and heart come together.